Sprout Indie Music Festival
Class Project
HCDE 308 - Visual Communication in Human Centered Design & Engineering
March 2025 - June 2025
This case study reflects my work within HCDE 308, Visual Communication in Human Centered Design and Engineering.
This project, centered on designing a 3 day festival, involved user and competitor research, designing the festival's visual identity, and designing and prototyping a custom festival app. The entirety of this project was designed and prototyped within Figma.
Sprout Indie Music Festival
Class Project
HCDE 308 - Visual Communication in Human Centered Design & Engineering
March 2025 - June 2025
This case study reflects my work within HCDE 308, Visual Communication in Human Centered Design and Engineering.
This project, centered on designing a 3 day festival, involved user and competitor research, designing the festival's visual identity, and designing and prototyping a custom festival app. The entirety of this project was designed and prototyped within Figma.
Sprout Indie Music Festival
Class Project
HCDE 308 - Visual Communication in Human Centered Design & Engineering
March 2025 - June 2025
This case study reflects my work within HCDE 308, Visual Communication in Human Centered Design and Engineering.
This project, centered on designing a 3 day festival, involved user and competitor research, designing the festival's visual identity, and designing and prototyping a custom festival app. The entirety of this project was designed and prototyped within Figma.
Competitor Research
Competitor Research
Competitor Analysis
Competitor Analysis
User Interview Results | Personas
User Interview Results | Personas
Customer Journey
Customer Journey
Wordmark and Typography
Wordmark and Typography
Mood Board
Mood Board
Poster
Poster
Map and Signage
Map and Signage
User Flow Analysis and App Prototyping
User Flow Analysis and App Prototyping
